In every man there is a boy, a bad boy. That's the idea behind the brand Muchachomalo (Spanish translation,bad boy). Women stop at a certain age talking about dolls and barbies, but men continue to talk about cars. Women no longer look at young boys, but men continue regardless of age interesting in the young female beauty.
Each quarter Muchachomalo launches new self-designed prints people are eagerly waiting for. Besides the perfect fit and quality Muchachomalo distinguishes itself in the market by a cocky statement with the printed shorts linked to an annual theme. For many Muchachomalo is not a fashion product, but a lifestyle image concept. This proves Muchachomalo by its co-operation with famous beach clubs, big events, radio stations, magazines, famous artists / athletes and many others.
You are what you wear and men of all ages identify their self with the bad boy. Muchachomalo is a unique concept that appeals to the public and is proven by the tremendous growth in sales.
A young enthusiastic team of art dealers, designers, marketers and managers in retail sales, accompanied by a supervisor with 20 years experience in retail underwear have Muchachomalo established in November 2007. All with the mission to spread an important message do not take life too seriously, life = a party!
