Syversen is a Scandinavian distributor of international brands of socks, tights, lingerie and underwear. We have 74 years of experience and more than 2,000 customers. The key to our success is the fact that we deliver the right product at the right time, says Erik Syversen.
Four Syversen Statements
Our brands will add additional turnover to your business.
We can provide you with an increased profit.
We come with strong international brands and more than 74 years of successful cases.
We do not just sell products, we sell ideas, positive energy, solid partnerships and increased revenue.
Creating Unique Partnerships
Syversen’s portfolio of brands is quite impressive with a long list of iconic brands such as Oroblu, Marlies Dekkers, Calvin Klein, Muchachomalo, DKNY, Eton Socks and Pretty Polly, to name but a few. Syversen’s position as distributor in the hosiery and underwear fashion is undisputed.
Calvin Klein experiences this after handpicking Syversen for the Calvin Klein legwear and sock business. From the beginning of the collaboration it is evident that Syversen has a different approach: Naturally this is due to impressive results as well as an unconventional passion for the products. “When distributors from all of the other countries were clinging to computers to analyze formulas and graphs, we also took a significant interest in the product, touching, stretching and trying them on,” remembers Erik. The team from Calvin Klein might have been a little startled at the time, but the success soon shows, as Syversen starts out with 387 new customers within a very short time and is honored with the prestigious Award of Excellence within only two years. Syversen is very aware of the product-fascinated approach to building brands in Scandinavia. In addition, Syversen has a fundamental focus on creating success for the customers through the Syversen sales code, dialogue, partnership and service at all levels: “For Syversen, it is better to sell too little than too much. When we receive a new order, we are only halfway. We need to support, motivate and offer great service to our customers to ensure that they are truly satisfied,” states Erik, and he has a long line of brand successes to prove his point. “I believe that the customer always has to be satisfied. We do not just sell products. We sell ideas, positive energy, strong partnership and good earnings.”
Into the Future
Looking ahead, the coming years will bring significant growth and development. The Syversen team has set a new and even more ambitious course, basically building a new tomorrow as if the venture takes its beginning in today’s marketplace. As a business and as a team, the die is firmlycast: “I like change. I like that there is something new, and that the company, we as individuals and as a team continually develop.” The vision includes creating many more memorable moments, increasing sales, doubling revenue, opening multiple new doors and strengthening the team spirit across country borders. The focus is to further develop the Syversen brand recognition and understanding of what being a Syversen partner truly grants:
“Our products create additional revenue for our customers. We provide them with the possibilityfor strong profit with a wide range of the world’s most powerful brands in our field,”
says Erik with a smile. A humble smile that makes you wonder what colour and pattern a pair of socks should be, when they should fit a personality with strong drive, passion and honesty.