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The Syversen Timeline

  • 1940

    25-year old Knut Syversen, falls in love with beautiful Else from Fredrikstad, moves to Fredrikstad and starts a small wholesale company with everything from soles, mothballs and linen - products that he in the early years bikes around the local area to sell. 1940
  • 1940s

    Mid 1940s
    Knut Syversen’s entrepreneurial nature forms the basis for a company that supplies the local people with products, they need - everything from gift cards and pencils to small textileproducts. 1940s
  • 1944

    Supply shortage in the years during and after WW2is a fact, and Knut Syversen eyes opportunities and room for new business.
  • 1950

    As is natural at the time, the 5 Syversen childrenhelp out. Erik Syversen alongside his sisters and brothers Wencke, Hæge, Knut and Kjell are sorting socks by the kitchen table to support the family business and make a little pocket money.
  • 1951

    Erik is born as the youngest of the Syversen childrenWencke, Hæge, Knut and Kjell.
  • 1960

    The company grows, and focus is invested in the needfor textiles such as socks and yarn. Knut Syversen buys whole sale and drives around in his car to meet the customers.
  • 1970

    Erik enters the family business following his older brother Knut and soon the new generation forms a whole new development for the Syversen company.
  • 1970s

    1970s
    Jenny and Hans Erik are born as the third generation of Syversens.
    The Sock Van is invented by the Syversen brothers in the 70swith the company tagline ‘Honk and go!’ (Tut og Kjør! in Norwegian). Syversen launches Eton Socks. 1970s
  • 1974

    Erik follows his never-dying love for colours andintroduces the first socks in Scandinavia withstars and stripes pattern.

    Syversen introduces the classic white 3-pair US tennis sock.
  • 1980

    Syversen enters the tights business.First to join was international premium brand Wolford.
  • 1984

    For the first time in Scandinavia, women are introduced to the hot G-Strings, when Syversen launches this innovative type of underwear across the market.
  • 1986

    Syversen moves the company from the old family home to a new professional factory and office in Fredrikstad. 1986
  • 1987

    Syversen launches Oroblu in Scandinavia, fascinated with a whole new world of quality tights at a competitive price point. 1987
  • 1991

    Syversen invests in the future with an ambitious and large scaleautomatic warehouse system enabling a 90% automatic packing process of all orders.
  • 2002

    Erik Syversen becomes the sole owner of Syversen AS and is joined by the new Syversen generation, as his children Jenny and Hans Erik are both joining a new era for Syversen AS. 2002
  • 2007

    Syversen starts a collaboration with Dutch bad boy brand Muchachomalo, bringing the art of underwear into the future with strong artist and fashion designer collaborations.
  • 2010

    Famous Dutch lingerie brand Marlies Dekkers joins Syversen.
  • 2013

    Introduces Pretty Polly, the UK’s leading hosiery brand.
  • 2013

    Syversen has sold 4 million pairs of Oroblu Magie 20. A stocking that has remained unchanged for 25 years and still is the world’s best and most durable 20 denier stocking.
  • 2014

    Syversen shares a new strong vision of empowering and developing as a truly Scandinavian company and grow to 3,000 customers across Norway, Denmark, Sweden and Finland.